Born from a dream on the streets of Detroit, Pelle Pelle mastermind Marc Buchanan launched his vision into a global phenomenon that rocked the world at the same time baggy clothing and hip hop culture was exploding. The idea behind the brand was to create innovative designs in the form of extravagant leather jackets, extra baggy jeans, oversized t-shirts and hoodies in bold colours, in-your-face compositions, with top of the line, quality fabrics. Pelle Pelle soon rose to the forefront of streetwear fashion and quickly became a household name. The Pelle Pelle clothing brand has featured in countless music videos, movies, and television shows. Celebrities, athletes, and musicians embrace the Pelle Pelle streetwear brand as a must-have in their wardrobe. Marc Buchanan's brand has become one with the urban community and continues to be a mainstay in pop culture.