Back in 2004, from a simple idea, an insignia was designed, created and a new flag was born. The UK's very first LDN logo. LDN was created to symbolise the urban lifestyle in London and the UK offering a stylish and more street worthy way of representing one of the biggest cities in the world. Since first hitting the streets in 2004 our LDN logo is fast becoming a symbol of recognition for London not only here in the UK but all over the world alike. Everyday our LDN brand grows stronger, branching out to new areas all the time and we continue to push this forward.